Get from Confusion to Clarity.
As the leader of a Catholic organization, you carry its God-given mission while putting out small daily fires. Over time, clarity quietly slips away and fidelity to the mission becomes elusive. Let me help you get back on track.
How I Help
I help leaders discern, then decide how to clearly communicate their mission before investing resources in execution. After all, agere sequitur esse – operations follows being. Mission strategy delivers built-in clarity that and guides how your mission is understood, remembered, and lived. You can achieve this level of structural clarity in three simple movements:
- Clarify: Take stock of your current reality, discern what is and is not uniquely entrusted to your mission, and define your goals.
- Codify: Translate that mission into clear language and visual expression that guide internal decisions so others can understand what you do, why it matters, and how it fits within the Church.
- Communicate: Carry the mission forward faithfully across time, media, and context, so it can be recognized, trusted, and supported without losing its meaning.
Why I Do This
I know what it’s like to be crystal clear on serving God and the Church, to embrace a mission wholeheartedly, and still struggle to express it clearly and faithfully over time and across contexts. Even when the work is bearing fruit, confusion can quietly set in. As the mission is shared and lived, language drifts and emphases blur. The particular call that once felt as clear as the call to serve the universal Church becomes harder to name. It isn’t due to a lack of conviction or effort. It’s the result of the environment we now operate in.
In an age where noise and speed are rewarded, meaning is steadily compressed. Familiarity replaces fidelity. Urgency crowds out discernment. Repetition slowly erodes reference points. Over time, this pressure takes a toll. Confidence wanes, team morale suffers, and decisions become reactive. Committed leaders persevere, but often with a lingering sense that something essential and substantial is being lost – and no one can find the leak!
I do this work to help missions recover their bearings, to re-establish clear reference points so what is shared, repeated, and acted upon remains true to its source. A mission is meant to be a beam of light, not a blur. My work exists to help that light remain clear – and a refraction of the true Light – so it can be faithfully carried forward without being gradually dimmed and distorted.
Testimonial
“I was truly sad to see [Renata] leave Amazon — her impact on the business was felt from day one. I would put her on my short list of people to start a company with — an amazingly tenacious, results-driven coworker who also happens to be one of the nicest people I have ever met.”
Marketing Leader
AMAZON.COM
What I Bring
For over 20 years, my work has lived at the intersection of strategy, communication, and meaning, helping leaders see what is before deciding what to do. I’ve worked across sectors and contexts – from Amazon.com to parish schools. I hold an MBA from the Tuck School of Business at Dartmouth College, a Bachelor of Journalism from Ryerson University in Canada, and have also completed coursework in design disciplines.
The breadth of my experience and training uniquely positions me to guide leadership decisions that determine how a mission is understood, trusted, remembered, and acted upon across time and context. I help leaders step back, discern clearly, and decide how to steward their mission with fidelity – all before jumping into execution.
Values
“Let your light so shine before men, that they may see your good works and give glory to your Father who is in heaven.”
MATTHEW 5:16 RSVCE
Beauty
When your organization communicates its mission clearly, it radiates its unique light. Together, we can create a strategy that helps your mission win hearts.
Clarity
When people clearly understand the value you create, they engage with and support your mission. I can help you get on a clear path so you can keep on changing lives.
Peace
Complexity and confusion can be paralyzing. As long as they persist, the future and fruitfulness of your mission are at stake. Strategy helps you regain clarity and peace.
