Mission-Driven
Website Strategy
for Catholic organizations eager to share
the Gospel in its full bloom.
do you struggle To…
Connect what you do, including the content you create, to why and how your organization creates unique value? Does that seem beyond your reach and complicated?
Organize old and create new content, especially as your organization grows and matures, in a way that amplifies your mission, vision, and values? Does that seem daunting?
Get those generic stock templates, photos, and AI scripts meant to make marketing easier to not only reflect but also elevate your brand’s uniqueness? Does that seem difficult?
Achieve control and brand identity cohesion across the myriad online channels vying for your (and your customers’!) attention? Does it feel impossible to get out of that infinity pool?
You’re not alone.
See how RW can help your organization, too, get to the heart of the matter.
Services
We help you: (1) focus on and lead with your why, (2) create a website that amplifies your mission, (3) design engaging marketing collaterals, and (4) reach your audience across channels, sanely. We then partner with vetted designers and developers to execute your well-rounded, custom website strategy.
Let us help your
organization refocus on
its God-given mission.
FOCUS
You intimately know what your organization offers… But can you consistently show and succinctly tell why and how it creates that unique value?
Value
Proposition
Articulation
We identify website content patterns, interview leaders to gain insight into methods and initiatives, and speak with clients to learn how they perceive you. We distill this information and focus on the recurring mission, vision, and value themes that give unique shape to your organization.
AMPLIFY
You have a lot of great content and a solid track record… But is it presented through a mission-forward framework that connects and amplifies your initiatives across time?
Website
Information
Architecture
Next, we formulate a new information architecture tailor-made for your value proposition. We then map new or existing content to it to identify imbalances and gaps. Working with your internal subject matter experts, we flesh out the new framework with a content mix that amplifies your brand.
Engage
You have marketing materials… But do their scope and presentation effectively engage and satisfy subsets of your audience intent on diving deeper into what you offer?
Marketing
Collateral
and Document
Design
Your prospectives and fans yearn for detailed information about your organization, but that doesn’t mean it should all live on webpages. We help you design on-mission, topical marketing collaterals that keep your website light on prose but heavy on substance.
Reach
You know it’s imperative to reach supporters and prospects where they are online… But how do you meet each channel’s demands without splintering your brand’s identity and your organization’s focus?
Multichannel
Communication
Planning
Guided by your value proposition themes, we help you uncover content categories that yield on-mission features for syndication across channels – e.g., print, blogs, podcasts, videos, and social media – and serve as the foundation of your communications plan.